How to create a Successful Email marketing - IDENTIFYING YOUR CAMPAIGN’S GOALS
Successful e-mail marketing boils down to a combination of old and new
selling techniques. Traditional direct marketing principles make up the “old,”
while the high-speed immediate...
Communicate with existing customers via Email - FINDING THE CREAM
E-mail’s true strength lies in its ability to communicate with existing customers
in such a way that it actually helps forge a “relationship” with them. This
is because, after a certain period of ...
Offer Sales Offers and Trial Offers to your customers - Sales Offers. Trial offers. These can include free trials, of course, as in publication subscriptions
and software. Or they can include products and services that are available
for a limited time for a reduced price. The responder can, when ...
Copywriting for email and why good copy sells - HOW GOOD COPY SELLS
Before we get into the specifics of copywriting for e-mail, let’s take a look
at how properly crafted copy works.
Essentially, the art of selling and of being sold boils down to the human
psyche. What tru...
Bounced and Blocked EMail explained - Managing Bounced and Blocked E-Mail
Sometimes, e-mail is simply returned to the sender either by the e-mail server
or software application. You hear the terms bounced and blocked apply to
returned e-mail somewhat interchangeably, b...
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